Marketing Daily
Monday, May 16, 2011
  • Q&A: Kim McCullough, Back At Land Rover

    Imagine being away from home for 10 years, coming back and finding that someone redesigned your house. Kim McCullough might have felt a bit … Read the whole story

  • Repeat Offenders: Word Crimes Revisited

    These crimes continue and I feel a duty to round up the posse and bring more "offenders" to justice. Here are a few buzzwords … Read the whole story

  • CooperVision Rebrands For A Changing Market

    "We wanted to get away from the lofty and generic look of our competitors," says David Srere, co-president/ CEO and chief strategy officer at … Read the whole story

  • Kraft Polly-O, String Cheeses Offer Twisted Fun

    Kraft Foods' string cheeses -- branded Polly-O on the East Coast and Kraft elsewhere in the country -- are teaming with Six Flags Entertainment … Read the whole story

  • Cannibalization Among IPad Buyers Down 50%

    The iPad is many things, but it's not necessarily a PC-killer. According to The NPD Group, only 14% of early iPad adopters (those who … Read the whole story

  • Malt-O-Meal Campaign 'Bags' The Box

    The Minneapolis-based company has launched a Web site and blog where users can view fan-created videos and exchange ideas on sustainable packaging and green … Read the whole story

  • Amazon Chief Holds Court In Yonkers

    Jeff Bezos, president, CEO and chairman of the board at Amazon, held forth before a full house at the Yonkers, N.Y., headquarters of Consumer … Read the whole story

  • Breckenridge Craft Beer TV Spots Spoof Big Brands

    Craft beers' appeal has always resided in their distinctive, individualistic tastes and identities. That's certainly true for Breckenridge Brewery of Colorado -- which, in … Read the whole story