Top of The News
by Thom Forbes
The folks at Cannes announced yesterday that Ikea would collect its Advertiser of the Year trophy on June 25 during the Film, Film Craft, Titanium & Integrated and Creative Effectiveness … Read the whole story
TECHNOLOGY
by Aaron Baar
Aside from some light branding on the YouTube page where the videos will be hosted and casual mentions and placement within the programming, Intel's … Read the whole story
COMMENTARY
by Mickey Lonchar
The first step is to share how your Brand Vision was arrived at, what it means to your customer, and why it is meaningful, … Read the whole story
RESEARCH
by Karlene Lukovitz
A new study from the Chief Marketing Officer (CMO) Council points to three core elements that need to be in place: a strong mandate … Read the whole story
COMMENTARY
by Bob McCurdy
Terrestrial radio may not be grabbing a lot of headlines of late but it's sure to see many challengers for audio supremacy come and … Read the whole story
BEVERAGES
by Tanya Gazdik
Budweiser plans digital support (including display ads) in multiple international markets, including the U.S., to help drive traffic to the Facebook page, a spokesperson … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A first-quarter analysis of retail activity by the Motorcycle Industry Council (MIC) shows that U.S. sales of motorcycles and scooters from major manufacturers rose … Read the whole story
by Sarah Mahoney
In announcing stronger earnings and sales, JCPenney says it is amping up its expense-reduction plans, and will deliver an additional $50 million in savings … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Nissan will have a presence at a dozen major races around the country -- including the New York City Marathon -- to promote the … Read the whole story