Top of The News
by Thom Forbes
Nintendo yesterday unveiled Wii U, a new gaming platform whose controller contains a tablet-like hi-def screen that can be used to play video games on a monitor or serve as … Read the whole story
by Tanya Gazdik
Nestle Purina PetCare has unseated Pedigree to become the official pet food sponsor of the Westminster Kennel Club, which hosts the world-renowned annual all-breed … Read the whole story
by Sarah Mahoney
Big Y Foods -- a regional supermarket known for its experimental approach to marketing -- is offering a deal through Groupon, a first for … Read the whole story
COMMENTARY
by John McCarus
The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Marketing Daily is showcasing … Read the whole story
by Aaron Baar
Glass has been around so long it has become commonplace. Riding an environmental and healthful tide, Owens-Illinois, which crafts glass containers, is launching a … Read the whole story
by Karl Greenberg
Executives from the two brands told the Conversational Marketing Summit that marketers have to get into the content business. "With the advent of third-party … Read the whole story
by Karlene Lukovitz
Taco Bell's aggressive media response to the class-action suit claiming that its taco filling shouldn't be advertised as beef -- a suit filed Jan. … Read the whole story
by Karl Greenberg
Consumers who use smartphones to shop or visit brand web sites are time-constrained, attention-compromised, and trying to engage a brand on a tiny screen. … Read the whole story