Top of The News
by Thom Forbes
Back in the early days of the Internet, I wrote a story for the long-departed print magazine NetGuide titled, "Is It Safe To Shop Online?" The answer was a resounding … Read the whole story
CONFERENCE
by Karl Greenberg
Social Gaming panelists at the OMMA Social conference in New York on Thursday said the power of games to get people to engage with … Read the whole story
COMMENTARY
by Joseph Gelman
There are many ways to kill creativity. The challenge is to find those "creativity destroyers" in your company and get rid of them or … Read the whole story
RESEARCH
by Sarah Mahoney
The brands Americans find most credible are Seventh Generation, Whole Foods, Tom's of Maine, Burt's Bees, and Trader Joe's. (For the first time in … Read the whole story
COMMENTARY
by Kim Rosenblum
The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Marketing Daily is showcasing … Read the whole story
BEVERAGES
by Karlene Lukovitz
The interactive online experience is an extension of the brand's television campaign. "In addition to the digital activation, a strong TV and digital media … Read the whole story
RESTAURANTS
by Tanya Gazdik
The app corresponds to a promotion from the Carrollton, Texas-based fast-casual chain, which is dubbing it the "summer of beer" with a new "Better … Read the whole story
TECHNOLOGY
by Aaron Baar
In one spot, "Babatunde Kolawole," Nigeria's "manager of digital affairs," speaks directly to the camera to clear up a few things. "There is no … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Said Shawn Lollie, Ford manager of multicultural marketing: "A large number of young adults are using social media tools like Twitter in order to … Read the whole story