Marketing Daily
Monday, June 13, 2011
  • Edmunds.com To Launch Groupon-type Channel

    Cars aren't clothes, but online auto research and shopping site Edmunds.com is hoping Groupon and SocialLiving's daily deal model works in the world of … Read the whole story

  • What Today's Chief Purchasing Officers Want

    Advertisers have the opportunity to redefine the shopping experience for women to create more positive purchase moments that can lead to positive brand interactions. Read the whole story

  • Northwestern Mutual Signs PGA's Mark Wilson

    Northwestern Mutual will have a strong advertising presence during the U.S. Open Golf Tournament, including TV spots on June 16 and 17 during ESPN's … Read the whole story

  • 2011 EFFIE Award Review: 'The White Rabbit Experience'

    The North American Effie Awards recognize ideas that work and have been a global symbol of marketing achievement since 1968. Marketing Daily is showcasing … Read the whole story

  • Dole Blitzes Key Cities to Pump Up Banana Sales

    For the second summer in a row, the company and its agency, DGWB Advertising & Communications (Santa Ana, Calif.) have set out actually to … Read the whole story

  • Insight Spots Plug Its Land-line Service

    The spots speak of Insight's offer of unlimited calls, voicemail and caller ID for $25 a month as "Phone 2.0." "The idea behind that … Read the whole story

  • GM Brings A Whole Lot Of Sheet Metal To N.Y.

    The show includes seven driving courses that are delineated by vehicle type -- performance cars, sedans, trucks and SUVs, and the Volt, which gets … Read the whole story

  • Lululemon Reports Sales Up 16% In Q2

    Lululemon isn't alone in predicting big sales gains for the $31 billion women's sports and active wear market. Gap Inc. says it will continue … Read the whole story