Top of The News
by Thom Forbes
The verbs in the heds and ledes of the various stories about J.C. Penney's announcement that Apple's retail guru, Ron Johnson, would become its CEO this fall are a colorful … Read the whole story
PACKAGED GOODS
by Karl Greenberg
Jeffrey Wolf, senior brand manager for Edge shave gel at Energizer Personal Care, says there's no cap on the number of submissions. "It could … Read the whole story
COMMENTARY
by Nancy Bailey
The demand for quality and the need for convenience will allow trusted brands to succeed on the shelf. Read the whole story
RESEARCH
by Sarah Mahoney
It's not surprising that people who are crazy for something -- whether it's kayaking, 1966 Mustangs or beekeeping -- can be fanatical about their … Read the whole story
PACKAGED GOODS
by Aaron Baar
"While Shaquille is recognized worldwide for his athletic skills, he is also known for championing products that deliver value, durability and functionality," William Thornton, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Irvine, Calif., automaker, whose Optima is the "Official Vehicle of the NBA," will get product and brand placement around the arena and stage … Read the whole story
RETAIL
by Tanya Gazdik
The entry process includes submitting a before and after photo and writing a weight loss success story in 300 words or less. Contestants are … Read the whole story
RESEARCH
by Aaron Baar
Marketers looking to buy programming based on "audience engagement" may want to think twice. A new study by Ace Metrix reveals there is little … Read the whole story
COMMENTARY
by Amy Fayer
Your ad must be memorable and engaging to build brand and ad awareness, as well as relevant and believable to persuade consumers to take … Read the whole story