AUTOMOTIVE
by Karl Greenberg
Marissa Hunter, head of advertising for Ram Truck brand, tells Marketing Daily the common thread "is a collective desire on behalf of all our … Read the whole story
COMMENTARY
by Drew Neisser
I thought so but, having experienced two new network enablers, Referral Key and MixTent, now I'm not so sure. Read the whole story
TECHNOLOGY
by Karlene Lukovitz
The study found that just 3% of households with kids in the defined age range are tech "backward" (go out of their way to … Read the whole story
COMMENTARY
by Kirk Davis
You don't need to shoot video to make video. If you have more than one photo for each of your products, you can make … Read the whole story
ELECTRONICS
by Aaron Baar
The game, called "Oceans of Treasure," challenges people to find 20 prizes, including a grand prize of $1 million, that have been scattered throughout … Read the whole story
RETAIL
by Sarah Mahoney
There are indications women will continue to beef up their beauty bags in the months ahead. NPD's Economy Tracker finds that 35% of those … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
According to Chicago-based Mintel Comperemedia, cash in particular is becoming the enticement of choice, as 23% of credit card offers in January-April 2011 included … Read the whole story
RESEARCH
by Karl Greenberg
"I think, especially if you are marketing any kind of digital entertainment activity, you should know it is not always mom who the kid … Read the whole story