Top of The News
by Thom Forbes
The Cannes Lions often jolt us out of our own jingoistic POV, reminding us that the rest of the world sometimes doesn't see everyday life exactly the way we do, … Read the whole story
ELECTRONICS
by Karl Greenberg
Microsoft and BBDO say the study's results apply Jungian archetypes to give each device a "personality." It also sheds light on similarities and differences … Read the whole story
COMMENTARY
by Darin Rock
It's time to release consumers from the shackles of an old paradigm. The digital revolution has been a disruptive force storming through the traditional … Read the whole story
ENTERTAINMENT
by Aaron Baar
According to a new study released by entertainment, media and technology research firm Interpret, women now comprise equal market representation among interested game players. … Read the whole story
COMMENTARY
by Bob McCurdy
Radio advertising does positively impact these metrics, while providing concrete feedback and recommendations to deliver even more bang for the buck. To quantify radio's … Read the whole story
RETAIL
by Sarah Mahoney
John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big … Read the whole story
RESEARCH
by Tanya Gazdik
Customer satisfaction results for five industries show improvement for dining and lodging, but a downturn for air travel with Delta Air Airlines at the … Read the whole story
RETAIL
by Karl Greenberg
"We feel the transformation of the website is an attention-grabber for site visitors, exhibiting some fun," Garth Ely, Goodyear brand marketing director tells Marketing … Read the whole story
FOOD
by Karlene Lukovitz
The concept, based on make-believe "insurance" certificates (which come with coupons), builds off a core insight driving the larger campaign: Adults still love Kraft … Read the whole story
SPIRITS
by Joe Mandese
During Monday's Media Festival sessions, Diageo CMO Andy Fennell reminded attendees that despite all the rapid and rampant changes taking place with consumers and … Read the whole story