Marketing Daily
Tuesday, June 21, 2011
  • Understand What Screens Mean On Jungian Level

    Microsoft and BBDO say the study's results apply Jungian archetypes to give each device a "personality." It also sheds light on similarities and differences … Read the whole story

  • The Fall Of The Funnel

    It's time to release consumers from the shackles of an old paradigm. The digital revolution has been a disruptive force storming through the traditional … Read the whole story

  • Women Are Missed Opportunity For Game Makers

    According to a new study released by entertainment, media and technology research firm Interpret, women now comprise equal market representation among interested game players. … Read the whole story

  • A Study In Radio's Effectiveness

    Radio advertising does positively impact these metrics, while providing concrete feedback and recommendations to deliver even more bang for the buck. To quantify radio's … Read the whole story

  • Nielsen, MyWebGrocer To Track Online Grocery Sales

    John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big … Read the whole story

  • ACSI: Delta Plunges In Customer Satisfaction

    Customer satisfaction results for five industries show improvement for dining and lodging, but a downturn for air travel with Delta Air Airlines at the … Read the whole story

  • Goodyear Becomes Lightyear In 'Cars 2'

    "We feel the transformation of the website is an attention-grabber for site visitors, exhibiting some fun," Garth Ely, Goodyear brand marketing director tells Marketing … Read the whole story

  • Kraft Mac & Cheese Offers 'Macsurance'

    The concept, based on make-believe "insurance" certificates (which come with coupons), builds off a core insight driving the larger campaign: Adults still love Kraft … Read the whole story

  • At Cannes: Diageo CMO On Brand Strategy

    During Monday's Media Festival sessions, Diageo CMO Andy Fennell reminded attendees that despite all the rapid and rampant changes taking place with consumers and … Read the whole story