Marketing Daily
Tuesday, June 21, 2011

Top of The News

Winning Cannes Like Taking Candy From The Rabble
by Thom Forbes

The Cannes Lions often jolt us out of our own jingoistic POV, reminding us that the rest of the world sometimes doesn't see everyday life exactly the way we do, … Read the whole story

  • ELECTRONICS
    Understand What Screens Mean On Jungian Level
    by Karl Greenberg

    Microsoft and BBDO say the study's results apply Jungian archetypes to give each device a "personality." It also sheds light on similarities and differences … Read the whole story

  • COMMENTARY
    The Fall Of The Funnel
    by Darin Rock

    It's time to release consumers from the shackles of an old paradigm. The digital revolution has been a disruptive force storming through the traditional … Read the whole story

  • ENTERTAINMENT
    Women Are Missed Opportunity For Game Makers
    by Aaron Baar

    According to a new study released by entertainment, media and technology research firm Interpret, women now comprise equal market representation among interested game players. … Read the whole story

  • COMMENTARY
    A Study In Radio's Effectiveness
    by Bob McCurdy

    Radio advertising does positively impact these metrics, while providing concrete feedback and recommendations to deliver even more bang for the buck. To quantify radio's … Read the whole story

  • RETAIL
    Nielsen, MyWebGrocer To Track Online Grocery Sales
    by Sarah Mahoney

    John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big … Read the whole story

  • RESEARCH
    ACSI: Delta Plunges In Customer Satisfaction
    by Tanya Gazdik

    Customer satisfaction results for five industries show improvement for dining and lodging, but a downturn for air travel with Delta Air Airlines at the … Read the whole story

  • RETAIL
    Goodyear Becomes Lightyear In 'Cars 2'
    by Karl Greenberg

    "We feel the transformation of the website is an attention-grabber for site visitors, exhibiting some fun," Garth Ely, Goodyear brand marketing director tells Marketing … Read the whole story

  • FOOD
    Kraft Mac & Cheese Offers 'Macsurance'
    by Karlene Lukovitz

    The concept, based on make-believe "insurance" certificates (which come with coupons), builds off a core insight driving the larger campaign: Adults still love Kraft … Read the whole story

  • SPIRITS
    At Cannes: Diageo CMO On Brand Strategy
    by Joe Mandese

    During Monday's Media Festival sessions, Diageo CMO Andy Fennell reminded attendees that despite all the rapid and rampant changes taking place with consumers and … Read the whole story