Top of The News
by Thom Forbes
Even as the government yesterday unveiled jarringly grisly images that it will require cigarette makers to display on their packages, experts warned about the hula-hoop syndrome. The message may be … Read the whole story
TELECOM
by Aaron Baar
In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke … Read the whole story
COMMENTARY
by Janie Curtis
Why do so many marketers, especially those targeting women, keep their brands so heavily mired in grim reality? Read the whole story
RESEARCH
by Karlene Lukovitz
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly available information) showed sales growth in 2010, with 2.9% growth for top performers … Read the whole story
HOSPITALITY
by Tanya Gazdik
Sheraton has never launched a campaign with digital assets like "Meet You There," says Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. … Read the whole story
RETAIL
by Sarah Mahoney
Although 81% of marketers say the idea of category management is either very or extremely important, according to Kantar Retail's 2011 Category Leadership Benchmarking … Read the whole story
RETAIL
by Karl Greenberg
"Max and his son made their way homeward bound, when mischievous rain fell down, down down; safety was threatened by every roguish drip, they … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"For the average consumer looking to purchase a new vehicle, especially during these times of rising gas prices, they see more value in smaller … Read the whole story