Top of The News
by Thom Forbes
After wandering through a seemingly aimless adolescence as a telecommunications company, Nokia thinks it has found itself again. Its new direction: location-based advertising. It will be doing so by
expanding … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species … Read the whole story
COMMENTARY
by Martin Hayward
In order for brands to truly capitalize on device demographics, the key is to being open to reevaluating their mobile content delivery strategy. Read the whole story
RETAIL
by Sarah Mahoney
"Only 15% of those over 40 would say, 'Yes, I want to be your organization's friend or follower,'" said Erin Read Ruddick, whose company … Read the whole story
COMMENTARY
by Jonathan Paisner
What can your organization do to make sure that any rebranding initiative succeeds in capturing the heart and minds of your stakeholders? Read the whole story
SPIRITS
by Karlene Lukovitz
The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform … Read the whole story
TELECOM
by Aaron Baar
"Carriers are closing the gap on brands with respect to consumer openness and receiving marketing alerts," Michael Linnert, North American General Manager for Upstream, … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
"Rock Your Skin" marks a new brand approach, says Kevin Harshaw, marketing director of personal care at Clearasil parent company, Reckitt Benckiser. The effort … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"This is really a global effort, and we are excited how this will be interpreted by filmmakers in places like China and Russia. The … Read the whole story