Marketing Daily
Thursday, June 23, 2011
  • Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC

    A source close to Attik points out that comedy is something of an advertising sub-specialty, and that agencies will typically subcontract to a species … Read the whole story

  • Are Device Demographics A Part Of Your Strategy?

    In order for brands to truly capitalize on device demographics, the key is to being open to reevaluating their mobile content delivery strategy. Read the whole story

  • Q&A: Why Boomers Fear Facebook 'Vampire'

    "Only 15% of those over 40 would say, 'Yes, I want to be your organization's friend or follower,'" said Erin Read Ruddick, whose company … Read the whole story

  • 5 Steps To Successful Bottom-up Branding

    What can your organization do to make sure that any rebranding initiative succeeds in capturing the heart and minds of your stakeholders? Read the whole story

  • Southern Comfort Lime Launches Social Hub

    The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform … Read the whole story

  • We Welcome Mobile Ads -- Just Not Too Many

    "Carriers are closing the gap on brands with respect to consumer openness and receiving marketing alerts," Michael Linnert, North American General Manager for Upstream, … Read the whole story

  • Clearasil Campaign Taps Facebook, Lollapalooza

    "Rock Your Skin" marks a new brand approach, says Kevin Harshaw, marketing director of personal care at Clearasil parent company, Reckitt Benckiser. The effort … Read the whole story

  • Chevy Dangles Bowl In Route 66 Film Contest

    "This is really a global effort, and we are excited how this will be interpreted by filmmakers in places like China and Russia. The … Read the whole story