Top of The News
by Thom Forbes
Talk about a Panglossian way to spin a shrewd business proposition: Publisher Weekly's Julia Eccleshare writes that author J.K. Rowling "has created Pottermore, a free-to-use Web site taking readers
right … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
The video features Carlton, a scholarly talking cat, who is on a crusade to tell America how important the vagina is (or should be.) … Read the whole story
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1 Lexus 2 Honda 3 Acura 4 Mercedes-Benz 5 Mazda 6 Porsche 7 Toyota 8 Infiniti 9 General Motors Cadillac 10 General Motors GMC … Read the whole story
COMMENTARY
by Jeff Weidauer
To be successful, any mobile effort must integrate with other tactics and media channels. Read the whole story
FINANCIAL SERVICES
by Aaron Baar
According to a study from Chadwick Martin Bailey and iModerate Research Technologies, more than half of smartphone and tablet owners use their devices for … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"Clearly, consumers are interested in having new technology in their vehicles, but automakers must ensure that the technology is ready for prime time," said … Read the whole story
by Sarah Mahoney
"They have increasingly large amounts of time to learn about things, and are passionate about hobbies. They have much more exposure to the world … Read the whole story
RESEARCH
by Karl Greenberg
If marketers at major brands are trying to honestly figure out how corporate citizenship can be part of business rather than a cost center … Read the whole story
RETAIL
by Karlene Lukovitz
"That's at least 35% -- and arguably 62% -- of deal buyers who represent new business," observes ForeSee president/CEO Larry Freed. Obviously, e-tailers will … Read the whole story