Top of The News
by Thom Forbes
The promotional buzz for "Cars 2" started many, many weeks ago -- both in the media and at retail -- but should hit full pitch now that it has zoomed … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker says it is also launching partnerships with a number of emerging artists across various genres of the music industry, with each artist … Read the whole story
COMMENTARY
by Jim Lucas
To maintain relevance, it must be as engaging, entertaining, and useful as the digital shopping experience. Read the whole story
AIRLINES
by Tanya Gazdik
School may be out for summer, but JetBlue and PBS Kids are partnering for a program that encourages children to keep reading. JetBlue is … Read the whole story
SPIRITS
by Karlene Lukovitz
In an extension of its "Bacardi Together" campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment's digital, mobile and social media … Read the whole story
CONFERENCE
by Karl Greenberg
Jamal Baksh, partnership and data services specialist for the New York regional office of the U.S. Census, said the demographic has seen "explosive growth," … Read the whole story
FOOD
by Gavin O'Malley
"We wanted a smart yet engaging media campaign around the Chiquita Rio Web site that could provide trackable, measurable results for our brand," aid … Read the whole story