Top of The News
by Thom Forbes
Stories defending fracking -- a controversial technique for extracting natural gas that is responsible for some frightening footage in the documentary "Gasland" -- seem to hiss the word
"environmentalist" and … Read the whole story
RETAIL
by Sarah Mahoney
The big news, the NRF says, is that Amazon is moving fast. Powered in part by sales of the Kindle, it zoomed from No. … Read the whole story
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Because of the July 4th holiday, Marketing Daily will not be published on Monday. We will be back on Tuesday. Safe travels, everyone! --Nina … Read the whole story
COMMENTARY
by Jeff Smith
When people discuss "building brands," they are usually thinking about a long-term process, which for a new product involves shifting the consumer through the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The app lets users shop, research and configure the division's lineup of crossovers and trucks. The GMC Showroom Mobile App, which is a free … Read the whole story
BEVERAGES
by Karlene Lukovitz
The #1 red soda brand Big Red is returning to TV for the first time in more than 25 years, as part of a … Read the whole story
HOSPITALITY
by Tanya Gazdik
Hilton Garden Inn is launching an integrated ad campaign developed to speak to today's travelers through shorthand and acronyms. With the popularity of texting … Read the whole story
AIRLINES
by Aaron Baar
Between July 1 and Sept. 30, Virgin America passengers flying between San Francisco and Boston, Chicago or Dallas-Fort Worth will be able to check … Read the whole story