Marketing Daily
Wednesday, July 6, 2011

Top of The News

Ford Backs Off 'News Of The World' After Hacking
by Thom Forbes

Withholding advertising from a media outlet is an old-school cudgel that happens rarely enough that it still makes headlines -- and now Twitter feeds -- when it happens, as it … Read the whole story

  • AUTOMOTIVE
    Suzuki's U.S. Road Trip Promotes Halo Brand
    by Karl Greenberg

    Suzuki has more reason than ever to talk up its auto business here, as vehicles like the Kizashi sedan are no longer essentially Korean … Read the whole story

  • COMMENTARY
    Welcome To The United Brands Of America
    by Gregg S. Lipman

    Herein, some quintessential American brands that will give visiting British royalty a rather uniquely American experience. Read the whole story

  • TECHNOLOGY
    3DTV Price Drop Could Spur Purchase Interest
    by Aaron Baar

    "In all of the surveys we've done, price comes in as the number one reason people don't buy 3DTVs," Retrevo.com's Andrew Eisner tells Marketing … Read the whole story

  • FOOD
    Hillshire Farm Spoofs Women's Secret Motivations
    by Karlene Lukovitz

    In one spot, "Something New," a woman prepares a meal with "perfectly seasoned," reduced-fat chicken sausage, as her inner voice reveals that the ulterior … Read the whole story

  • AUTOMOTIVE
    Study: Consumers Souring On Domestic Autos
    by Karl Greenberg

    A new study from YouGov BrandIndex says consumers are actually losing interest in domestic car brands, while luxury and international brand perception is improving … Read the whole story

  • RETAIL
    7-Eleven Partners With Universal Pix, DreamWorks
    by Tanya Gazdik

    The new Wrist Blaster cup filled with an Alienade Slurpee beverage is modeled after the mysterious, glowing shackle that encircles the hero's wrist in … Read the whole story