The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns a shopworn, if spurious, paradigm that says vehicle advertising must feature 30-somethings at … Read the whole story

Various groups have now filed responses to the Food and Drug Administration's specific proposals (released in April) for implementing the new federal menu/vending labeling … Read the whole story

"Annie's often works with like-minded companies to create great campaigns, but this is the first time we've launched a promotion that brings together four … Read the whole story

Going into the back-to-school season, 77% of shoppers said they plan to spend the same or more than they did last year on back-to-school … Read the whole story

Aprilia U.S.A., the U.S. marketing arm of the Italian motorcycle and scooter company owned by Piaggio, has a video tribute to the space shuttle … Read the whole story