Top of The News
by Thom Forbes
Campbell Soup has an analyst's meeting this morning -- the first for CEO-elect Denise Morrison, who takes over for Doug Conant at the end of the month. In a walk-up … Read the whole story
TECHNOLOGY
by Aaron Baar
The project will rely on the audience to use its own social networks to connect with Christina (once the videos start airing on July … Read the whole story
COMMENTARY
by Christine Montenegro McGrath
Acculturation is a tricky concept and can lead marketers down the wrong path if it is used incorrectly. Read the whole story
BEVERAGES
by Karlene Lukovitz
That ad, which takes a direct jab at Coke by overtly hijacking the polar bear theme that Coke has used to drive its winter … Read the whole story
ENTERTAINMENT
by Tanya Gazdik
"This is a case study that showcases what a brand like Disney is doing in the social media universe to reach out to parents … Read the whole story
AUTOMOTIVE
by Karl Greenberg
It looks like Mercedes-Benz' focus on retail, including giving sales staff at dealerships iPads and installing interactive video displays on showroom floors, has paid … Read the whole story
RESEARCH
by Karlene Lukovitz
The ad, which pulled a 670 Ace score compared to the beverage category's norm of 551, was also Coke's highest-scoring ad in the past … Read the whole story