Top of The News
by Thom Forbes
Richard Cordray, 52, who aggressively investigated mortgage foreclosure practices before losing reelection as attorney general of Ohio and now works under Elizabeth Warren as director of enforcement
at the new … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The "Challenger" campaign is continuing with a more aggressive creative and a social-media component in which consumers help decide the ads' media rotation. The … Read the whole story
COMMENTARY
by Kate Benson
The best way to be a pioneer or visionary in your trade is for your employees to lay claim and draw inspiration from myriad … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
The new standards, while not specifically described as such, are clearly intended to present an alternative to the voluntary nutrition and marketing-to-children guidelines proposed … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Heading up the new division/brand is Ralph Gilles, the multitasking designer-turned-marketing executive who became famous for penning the Chrysler 300 in 2005, then was … Read the whole story
ELECTRONICS
by Aaron Baar
The heart of the campaign is an online shopping tool that helps consumers decide, in three clicks, the appliance that best fits their needs. … Read the whole story
FOOD
by Karlene Lukovitz
Bertolli's primary goal in the U.S. is to take its efforts to educate consumers about its three different olive oil varieties to a new … Read the whole story
RESEARCH
by Tanya Gazdik
Although the majority of Americans (96%) say they can identify two to three causes that are important to them personally, the recent 2011 MSLGROUP … Read the whole story