Marketing Daily
Tuesday, August 2, 2011
  • Fiat Goes Big For Little Car In New Campaign

    Fiat is launching its first national ad campaign in the U.S. this month. The national and cable broadcast, print, digital and experiential effort bows … Read the whole story

  • Murky Murdoch And The News Corp.

    A bit of distrust in the media is never a bad thing. It's good to keep people on their toes. Read the whole story

  • Bank Customers Like Rewards, But Don't Redeem

    While such programs have been viewed by banks as an easy way to gain and retain customers and have marketed them heavily, Mintel found … Read the whole story

  • Tully's Coffee Helps Create Community Centers

    Tully's Coffee has teamed with Pomegranate Center on a "Taste of Community" program that encourages and funds the building and revitalizing of community spaces. … Read the whole story

  • Parents Dread Spending; Electronics Sales To Suffer

    Only 25% of parents in its survey say they plan to purchase computers, cell phones and other electronic items for kids this year, down … Read the whole story

  • Chevrolet Gears Up For Nov. 3 Centennial

    November 3 is the official centennial of General Motors' Chevrolet division, but the party is starting early with a new program called "Centennial Experience." … Read the whole story