Marketing Daily
Wednesday, August 3, 2011
  • Celebrity Endorsers: Flying High Or Ready To Crash?

    The jury is still out on whether any of the affiliations have impacted sales. One analyst, however, "seriously questions the effectiveness of using a … Read the whole story

  • Consumers Are People, Too ...

    Instead of context versus behavior, I'd like to suggest that we think instead in terms of transaction and consumer. Read the whole story

  • Target Aims For Digital Darlings In BTS Efforts

    Back-to-college kids, for instance, can go to Target.com/collegehub and go through a checklist, with everything from bed risers to Kindles to blackboard refrigerators. After … Read the whole story

  • Chrysler Video Puts Spotlight Back On Detroit

    After getting a lot of attention with its two-minute Super Bowl ad, which featured rapper Eminem, scenes from urban Detroit, and shots of the … Read the whole story

  • 'Home Run' Packages Are On The Rise

    According to research company Strategy Analytics, 13% of U.S. households will participate in bundled offerings that include fixed voice, Internet, television and mobile voice … Read the whole story

  • Wealthy Are More Open To Relevant Digital Ads

    The wealthy spend more time online and recall digital ads better than the general public. No surprise here, but the wealthy -- generously defined … Read the whole story