Top of The News
by Thom Forbes
The new reality in Detroit has bred a new business mantra: As General Motors goes, so goes General Motors. Read the whole story
AUTOMOTIVE
by Karl Greenberg
BMW Group Financial Services is touting its extended-vehicle protection program with a three-part series of viral videos. The central message is that the extended … Read the whole story
FOOD
by Karlene Lukovitz
The brands, making their second appearance at the show, were diamond (highest-level) sponsors, and leveraged the exposure to some 3,000 bloggers to drum up … Read the whole story
COMMENTARY
by Dave Scott
List marketing can reap great ROI. Unfortunately, not all vendors keep clean lists, which can cause some undue harm to your brand. Read the whole story
HOSPITALITY
by Tanya Gazdik
Each grand prize winner will receive a three-day/two-night trip totaling approximately $5,000, which includes round-trip airfare to the destination of their choice for the … Read the whole story
RETAIL
by Sarah Mahoney
"Levi's Legacy" is a 60-second film from Wieden + Kennedy, intended to reinforce the brand's "now is our time" message. While "Go Forth," introduced … Read the whole story
RESEARCH
by Aaron Baar
According to a new report from Experian Simmons, approximately 33.3 million consumers are using a cell phone for shopping-related activities. The uses range from … Read the whole story
CAUSE-RELATED
by Karl Greenberg
The campaign, for which the Knoxville, Tenn.-based agency secured backing from the Environmental Protection Agency's WaterSense program, as well as Bosch Home Appliances, Kohler, … Read the whole story
RETAIL
by Sarah Mahoney
On one hand, "there's the uptick in July results for stores like Nordstrom, Saks Fifth Avenue and Victoria's Secret, none of them your typical … Read the whole story