Marketing Daily
Friday, August 19, 2011
  • Dunkin' Integrated In New Sims Facebook Game

    Dunkin' will be the exclusive restaurant-category brand featured in the game for at least six months, and Dunkin' Brands VP consumer engagement Dan Saia … Read the whole story

  • 10 Tips, Tactics For Online Promotion Success

    With 24% of the U.S. online audience playing branded social games monthly, interactive promotions are becoming the hottest way marketers connect with customers today. Read the whole story

  • Indian, Chinese Autos Underwhelm U.S. Buyers

    Significant barriers exist for automakers such as Tata, BYD and Mahindra, according to GfK's Barometer of Automotive Awareness and Imagery Study. They could face … Read the whole story

  • AmEx Tops In Customer Satisfaction 5 Years Running

    American Express ranks highest in customer satisfaction for a fifth consecutive year with a score of 786 and performs particularly well in the benefits … Read the whole story

  • Tablets Make Impact On Back-to-School Shoppers

    While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using … Read the whole story

  • New FiberPlus Variety Goes Up Against ... Cupcakes?

    To humorously drive home the taste appeal of its new FiberPlus Caramel Pecan Crunch cereal variety, a new TV spot from Kellogg's has women … Read the whole story

  • Opportunity: Find Right Formula For Body Lotion

    Manufacturers of a body lotion that leaves skin feeling moisturized yet not sticky or greasy would have the field pretty much to themselves as … Read the whole story