Marketing Daily
Friday, August 19, 2011

Top of The News

Low-Margin Consumers Do It Again, This Time To HP
by Thom Forbes

Hewlett-Packard Co dropped a few bombshells yesterday. The fact that it is shelling out more than $10 billion to acquire U.K. software firm Autonomy, which makes software that helps big … Read the whole story

  • RESTAURANTS
    Dunkin' Integrated In New Sims Facebook Game
    by Karlene Lukovitz

    Dunkin' will be the exclusive restaurant-category brand featured in the game for at least six months, and Dunkin' Brands VP consumer engagement Dan Saia … Read the whole story

  • COMMENTARY
    10 Tips, Tactics For Online Promotion Success
    by Hector Pages

    With 24% of the U.S. online audience playing branded social games monthly, interactive promotions are becoming the hottest way marketers connect with customers today. Read the whole story

  • AUTOMOTIVE
    Indian, Chinese Autos Underwhelm U.S. Buyers
    by Tanya Gazdik

    Significant barriers exist for automakers such as Tata, BYD and Mahindra, according to GfK's Barometer of Automotive Awareness and Imagery Study. They could face … Read the whole story

  • FINANCIAL SERVICES
    AmEx Tops In Customer Satisfaction 5 Years Running
    by Tanya Gazdik

    American Express ranks highest in customer satisfaction for a fifth consecutive year with a score of 786 and performs particularly well in the benefits … Read the whole story

  • RETAIL
    Tablets Make Impact On Back-to-School Shoppers
    by Sarah Mahoney

    While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using … Read the whole story

  • FOOD
    New FiberPlus Variety Goes Up Against ... Cupcakes?
    by Karlene Lukovitz

    To humorously drive home the taste appeal of its new FiberPlus Caramel Pecan Crunch cereal variety, a new TV spot from Kellogg's has women … Read the whole story

  • PACKAGED GOODS
    Opportunity: Find Right Formula For Body Lotion
    by Nina Lentini

    Manufacturers of a body lotion that leaves skin feeling moisturized yet not sticky or greasy would have the field pretty much to themselves as … Read the whole story