Marketing Daily
Monday, August 22, 2011
  • Lincoln Uses 'Co-creation' To Get Design Feedback

    Select participants will be invited to continue the discussion in an online panel post-show to gather more feedback, says Jim Peters, Lincoln Experiential Manager. … Read the whole story

  • Brand Purity Lessons From Grandmother

    My grandmother's canning closet was a place of wonder for me as a child. Rows and rows of clear, unlabeled glass Ball jars displayed … Read the whole story

  • Tablets, Smartphones Changing Media Consumption

    Tablets and iPhones are fundamentally changing the way people get their entertainment, and they may eventually make those DVD players, GPS and other single-use … Read the whole story

  • Walmart Struggles To Keep Low-Cost Edge

    It's not an easy time to be Walmart. First, economic worries are hanging heaviest on lower-income shoppers, its core audience. Next, there's a growing … Read the whole story

  • Initiative: Consumer Engagement Key To Brand Choice

    More than 40% of customers now say they will not buy a brand if they can't find the right information about it online. That's … Read the whole story

  • Gap Blames Lower Results On Marketing Troubles

    Marketing problems continue for The Gap. Last year, the company adopted a new logo, only to reverse course and reinstate the old logo after … Read the whole story