Marketing Daily
Monday, August 22, 2011

Top of The News

If You Liked Cookie Puss, You'll Love Rhett And Link
by Thom Forbes

I am going to confirm what New York Times advertising/marketing columnist Stuart Elliott all but officially proclaimed with his column this morning: We are smack dab in the middle the … Read the whole story

  • AUTOMOTIVE
    Lincoln Uses 'Co-creation' To Get Design Feedback
    by Tanya Gazdik

    Select participants will be invited to continue the discussion in an online panel post-show to gather more feedback, says Jim Peters, Lincoln Experiential Manager. … Read the whole story

  • COMMENTARY
    Brand Purity Lessons From Grandmother
    by Ryan Lynch

    My grandmother's canning closet was a place of wonder for me as a child. Rows and rows of clear, unlabeled glass Ball jars displayed … Read the whole story

  • ELECTRONICS
    Tablets, Smartphones Changing Media Consumption
    by Aaron Baar

    Tablets and iPhones are fundamentally changing the way people get their entertainment, and they may eventually make those DVD players, GPS and other single-use … Read the whole story

  • RETAIL
    Walmart Struggles To Keep Low-Cost Edge
    by Sarah Mahoney

    It's not an easy time to be Walmart. First, economic worries are hanging heaviest on lower-income shoppers, its core audience. Next, there's a growing … Read the whole story

  • RESEARCH
    Initiative: Consumer Engagement Key To Brand Choice
    by Steve McClellan

    More than 40% of customers now say they will not buy a brand if they can't find the right information about it online. That's … Read the whole story

  • RETAIL
    Gap Blames Lower Results On Marketing Troubles
    by Steve McClellan

    Marketing problems continue for The Gap. Last year, the company adopted a new logo, only to reverse course and reinstate the old logo after … Read the whole story