Marketing Daily
Tuesday, August 23, 2011
  • AmEx Biz Gold Gives Reward Points For Marketing

    The announcement comes on the heels of American Express allowing cardmembers to use points for Facebook advertising. This marks the first time any company … Read the whole story

  • Seven Benefits Of Search Retargeting

    If you use the Web regularly to search for products to purchase, you probably have witnessed search retargeting in action and not given it … Read the whole story

  • Millennials: Big On Cause-Marketing, Not On TV

    Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED … Read the whole story

  • Boost Mobile Gets WNBA Jersey, Arena Display

    Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily, "The WNBA's fan base is young, urban, and multicultural, which describes Boost's … Read the whole story

  • Orbitz Giveaways Feature Marriott, Caribbean Cruise

    To play, people can "Like" Orbitz on Facebook and then begin bidding. To start, each new player will receive five bids. Every bid placed … Read the whole story