Marketing Daily
Tuesday, August 23, 2011

Top of The News

Strong Arm Of The Feds Leads To Automakers' Collaboration
by Thom Forbes

It looks like government regulation is doing something that free market forces hasn't: it's bringing two competitors together to produce a product that's good for consumers, good for the environment … Read the whole story

  • FINANCIAL SERVICES
    AmEx Biz Gold Gives Reward Points For Marketing
    by Tanya Gazdik

    The announcement comes on the heels of American Express allowing cardmembers to use points for Facebook advertising. This marks the first time any company … Read the whole story

  • COMMENTARY
    Seven Benefits Of Search Retargeting
    by Marc Bishop

    If you use the Web regularly to search for products to purchase, you probably have witnessed search retargeting in action and not given it … Read the whole story

  • RESEARCH
    Millennials: Big On Cause-Marketing, Not On TV
    by Karlene Lukovitz

    Millennials are more aware than Americans of other generations of campaigns such as Dove's Campaign for Real Beauty (33% versus 21%) or Gap RED … Read the whole story

  • TELECOM
    Boost Mobile Gets WNBA Jersey, Arena Display
    by Nina Lentini

    Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily, "The WNBA's fan base is young, urban, and multicultural, which describes Boost's … Read the whole story

  • TRAVEL
    Orbitz Giveaways Feature Marriott, Caribbean Cruise
    by Tanya Gazdik

    To play, people can "Like" Orbitz on Facebook and then begin bidding. To start, each new player will receive five bids. Every bid placed … Read the whole story