FINANCIAL SERVICESAmerican Express is a top-tier sponsor. Other sponsors in that category include Chase, JP Morgan, Citizen, IBM, Mercedes-Benz and Olympus. Esurance is a tier-two … Read the whole story
- COMMENTARY
If you are in the PR profession, it's very likely that you have experienced the following scenario: a prime client insists on micro-managing visibility … Read the whole story
BEVERAGESThe Center for Science in the Public Interest, the public health departments of five major cities and 110 local and national health groups are … Read the whole story
RETAILBali Intimates is kicking off the latest in its efforts to link the department-store bra brand with fundraising efforts for the Breast Cancer Research … Read the whole story
AUTOMOTIVEFord and Cambridge, Mass.-based car sharing network Zipcar, Inc. have inked a two-year deal that's a first for both companies. Ford will be Zipcar's … Read the whole story
RESEARCHToday's grandparents aren't the thrifty geezers most marketers think they are, according to the latest research from Metropolitan Life. The majority are working-age Baby … Read the whole story
EDUCATIONThe campaign promoting the university on the new Longhorn Network and on broadcasts of UT games features footage of a video projection on UT … Read the whole story
