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Christopher J. "CJ" Fraleigh, the 47-year-old marketing and management veteran of General Motors and PepsiCo who was the anointed CEO at MeatCo, the interim name for one of the two … Read the whole story
DHL is out to show business leaders that it knows the international world better than any of its competitors in a new advertising and … Read the whole story
- COMMENTARY
Once you have the statistics to create the model you can use these equations to figure out how to optimize your mix. Read the whole story
The spots use humorous real-life vignettes involving friends, family and co-workers to show that 1-800-Dentist is the best and most reliable way to find … Read the whole story
RETAILThe Nike MAG shoes rely on an "electroluminescent outsole, space-age materials and a rechargeable internal battery good for 3,000 hours," brags the foundation's website. … Read the whole story
BEVERAGESGatorade and the National Basketball Association have launched a road show called the "Gatorade NBA Training Center." It's not a physical place, but a … Read the whole story
RESEARCHMany of the categories showing the largest gains already had high loyalty percentages -- demonstrating that "true loyalty can survive even prolonged economic upheaval," … Read the whole story
AUTOMOTIVEThe company last year got exclusive rights to use the NASCAR logo to market car washes across North America and the U.S. Territories. The … Read the whole story
