Marketing Daily
Friday, September 16, 2011
  • Audi Shows America The Sordid Truth

    Audi's new advertising campaign for the 2012 A6 sedan is showing us our roads. The effort is all about how lousy American roads are … Read the whole story

  • Target Fail

    Consumers will not always be so forgiving when there are so many other temptations to be had for a click that actually works. Read the whole story

  • Darden Chains Cutting Calories, Sodium

    The company signed an agreement with the Partnership for a Healthier America, the nonprofit that operates First Lady Michelle Obama's "Let's Move" initiative to … Read the whole story

  • Get Relevant With Your Rewards

    A few weeks ago a good friend called to say there was a special sale happening on one of my favorite Chardonnay wines at … Read the whole story

  • Kaiser Permanente Ads Encourage Better Health

    Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story

  • From Gen Y To Seniors, Luxury Fashion Spend Rises

    When it comes to spending on luxury clothing and accessories, new research from American Express Business Insights shows surprising pockets of strength, from Gen … Read the whole story

  • Hyundai Launches Broad NCAA Football Strategy

    Hyundai Motor America is keeping its "Big Voice in Big Places" strategy going with a new program around college football. The campaign puts Hyundai … Read the whole story