Top of The News
by Thom Forbes
Home may be where the heart is but for many a businessperson nowadays, it's not where the body finds itself for extended periods of time. As a result, business travelers … Read the whole story
ENTERTAINMENT
by Tanya Gazdik
The name Qwikster was chosen because it refers to quick delivery. There are no new pricing changes. Some other things won't change, CEO Reed … Read the whole story
COMMENTARY
by Jeff Weidauer
Type the term "moment of truth" into Google and you'll get a bazillion hits, most of them defining the term itself. Read the whole story
AUTOMOTIVE
by Karl Greenberg
NASCAR is bringing back its "Send Me 2 Vegas" promotion, and Ford Motor Co., Coca-Cola and the Game Show Network are all on board … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
Alberto VO5's new owner says it will reposition the old haircare brand, with marketing and advertising expected to appear early next year. "Our intent … Read the whole story
RESEARCH
by Karlene Lukovitz
Customer experience management (CEM) is in danger of being "misunderstood into extinction," maintains Steven Walden, senior head of research and consulting for Beyond Philosophy. … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Ally Bank is launching its first new ad campaign in almost exactly one year. Creative centers on the concept of "people sense" -- or … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 … Read the whole story