Top of The News
by Thom Forbes
There has been a lot of football lately -- including of the political variety -- and Ford has been in the middle of it, as usual. In case you missed … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Why should a car keep spinning its cam shaft and burning gas when it's not moving? That's a key message for Buick in a … Read the whole story
COMMENTARY
by Len Stein
Colorful, informative charts and illustrations that take data visualization to new heights and break through communications clutter are rapidly becoming ubiquitous. Read the whole story
RETAIL
by Sarah Mahoney
In addition to new advertising, the effort also includes the launch of an online tool called MyLowe's, which it says will revolutionize the way … Read the whole story
COMMENTARY
by Chris Chariton
Although there are many metrics to use in an email marketing campaign, when measuring email effectiveness you're really trying to answer three questions. Read the whole story
BEVERAGES
by Tanya Gazdik
The "Keep the Party Screaming" campaign -- conceived and created by AgencyNet, Mike's Hard Lemonade digital agency of record -- is the latest effort … Read the whole story
RESEARCH
by Karl Greenberg
The study finds that affluent families are highly influential and very likely to be influenced. They are far more connected to social networks than … Read the whole story
ELECTRONICS
by Aaron Baar
"There's a number of factors" at play for the increase, John Barrett, research director for Parks Associates, tells Marketing Daily. "On the one hand, … Read the whole story
RETAIL
by Sarah Mahoney
October is, of course, Breast Cancer Awareness Month. But since its beginning in 1985, marketers find it gets tougher every year to bust through … Read the whole story
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by Karlene Lukovitz
An Obama administration letter to House Energy and Commerce Chairman Fred Upton (R-Mich.) has given the food industry cause to believe that the administration … Read the whole story