Top of The News
by Thom Forbes
One of the first brands to lodge itself in my sensory memory bank is also the first brand ever to be mass marketed by Procter & Gamble -- Ivory Soap, … Read the whole story
BEVERAGES
by Karlene Lukovitz
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jackie Chan for a major new campaign designed to power V8-brand launches, as … Read the whole story
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1 Budweiser's 9/11 tribute 2 State Farm's Thanks, and 9/11 tribute 3 Sonic's Man has food fantasy 4 Nissan's Vision 5 MasterCard's Ray Romano: … Read the whole story
COMMENTARY
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Print for marketing and communications is expensive, bad for the environment, not interactive, and 98.5% of it on average ends up in the circular … Read the whole story
CONFERENCE
by Karl Greenberg
The title of the Advertising Week panel "Winning the Marketing War" was a contradiction. The panel was less about how to be a martial … Read the whole story
CONFERENCE
by Karl Greenberg
Procter & Gamble is repackaging its oldest brand, Ivory, and touting it in a new mom-focused campaign whose creative and strategy seems to mirror … Read the whole story
RESEARCH
by Sarah Mahoney
When it comes to corporate responsibility, consumers aren't just paying closer to attention, they're ready to kick brands that don't behave to the curb: … Read the whole story
RESEARCH
by Aaron Baar
Americans are two times more likely to sort their garbage from trash to recyclable materials than they were in 1990, when the SC Johnson … Read the whole story
BEVERAGES
by Mark Walsh
Jonathan Mildenhall vice president, global advertising strategy and content excellence at Coca-Cola sat down with us at the Interactive Advertising Bureau's MIXX conference to … Read the whole story