AUTOMOTIVE
by Karl Greenberg
In a first-ever naming rights deal for Mercedes-Benz USA, and the first time the Louisiana Superdome has had a title sponsor, the luxury automaker … Read the whole story
COMMENTARY
by Martin Bishop
You'd expect Apple and Facebook to be on a list of fastest-growing brands. But would you expect such a list to include Hershey's Reese's? Read the whole story
RETAIL
by Sarah Mahoney
Consumers ignored the scary headlines and handwringing and went clothes shopping anyway in September, creating solid sales gains for the nation's biggest retailers. Spurred … Read the whole story
COMMENTARY
by Mathieu Hannouz
Just when brands think they have social media figured out, Facebook goes and shakes things up again. Read the whole story
RESEARCH
by Aaron Baar
According to a new survey of consumers conducted by Forrester Consulting (commissioned by online coupon company WhaleShark Media), active coupon users reported spending more … Read the whole story
CONFERENCE
by Karl Greenberg
Tony Wells, CMO of 24 Hour Fitness, understands that it no longer makes sense for a company, especially one with a relatively small budget … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The fast-casual chain's campaign -- to span television, radio, outdoor and online advertising, public relations and social media -- will include separate, parallel Spanish-language … Read the whole story