Top of The News
by Thom Forbes
General Mills has been trying to cut down on the amount of bad-for-you stuff in its product for six years now and has come to realize there's only so far … Read the whole story
ENTERTAINMENT
by Tanya Gazdik
Barbara Apple Sullivan, founder and managing partner of brand engagement firm Sullivan NYC, says has Netflix made the right marketing decision to recombine its … Read the whole story
RETAIL
by Sarah Mahoney
Just as 95% of people believe they are above-average drivers, plenty of companies think they put customers first. Most are fooling themselves, says Chris … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Mitsubishi is promoting its first electric car in the U.S. market -with a regional campaign that involves Normal, Ill., where the company has had … Read the whole story
SPORTS
by Karl Greenberg
Executives from Pepsi, Black & Decker, and Travelers held forth about marketing to Hispanics and women as part of a panel in the latter … Read the whole story
COMMENTARY
by Bob McCurdy
It might sound like an odd question but we're beginning to wonder. We all recognize that there are "good reasons" and "real reasons" that … Read the whole story