Marketing Daily
Thursday, October 13, 2011

Top of The News

Bleak Week For BlackBerry Even As Apple Shines
by Thom Forbes

Research In Motion is reporting this morning that services on its BlackBerry devices worldwide have improved "significantly" in Europe, the Middle East, India, and Africa and are progressing well in … Read the whole story

  • AUTOMOTIVE
    Chevy's Sonic Campaign Takes Fantastic Voyage
    by Karl Greenberg

    Chevrolet is telling Millennials "Let's Do This" with its first campaign ever that launches entirely digitally and experientially, with TV coming next year. And … Read the whole story

  • RETAIL
    Liz Claiborne Says Good-bye To Itself
    by Sarah Mahoney

    JCPenney will pay $267.5 million for worldwide rights to the Liz Claiborne family of brands, as well as Monet jewelry. Since August 2010, Penney … Read the whole story

  • FOOD
    Candies: M&M's Rule In Buzz
    by Karlene Lukovitz

    In the spirit of Halloween, NetBase recently (Oct. 1) analyzed a year's worth of activity across 95 million social media sources, using its Brand … Read the whole story

  • RESEARCH
    Location-based Marketing To Grow This Year
    by Tanya Gazdik

    Marketers expect location-based applications such as Foursquare and SCVNGR to grow in the coming year, according to the latest study of newer media by … Read the whole story

  • Honda Pilot Commercial Strikes A Familiar Chord
    by Karl Greenberg

    The new 30-second spot focuses on style and utility as it relates to taking a road trip. The campaign also calls out the fact … Read the whole story

  • COMMENTARY
    Can We Talk About 2012, Already?
    by Drew Neisser

    Wallowing in the Yankees' ignominious demise, I was momentarily frozen. Read the whole story