Top of The News
by Thom Forbes
The "Los Angeles Times" says "consumer advocates" call it "bill shock"; the "New York Times" says it's the term preferred by the Federal Communications Commission, which has been investigating the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Daimler AG's Smart division, which makes ultra-diminutive cars with room for two, is launching new advertising and grassroots efforts. On Oct. 17, Smart will … Read the whole story
FOOD
by Karlene Lukovitz
The complaint contends that the use of wording including "naturally flavored," "good source of Vitamin C," "[low number] of calories," "low fat" and "gluten-free" … Read the whole story
ENTERTAINMENT
by Aaron Baar
According to a new report from The NPD Group, the rate of kids who are playing video games is far outpacing the segment's overall … Read the whole story
RESEARCH
by Tanya Gazdik
Social media plays an important role in how consumers discover, research, and share information about brands and products, according to research from Nielsen/McKinsey's NM … Read the whole story
COMMENTARY
by Jeff Smith
Too often, I see brand advertisers make (costly) mistakes as they venture into the world of online advertising. Read the whole story