Top of The News
by Thom Forbes
What are we consumers so glum about that we're not out there freely spending on the goods and services we import and, decreasingly, produce? I mean, besides the fact that … Read the whole story
ELECTRONICS
by Aaron Baar
In a first-of-its kind offering, JVC Mobile Entertainment has created a network of 84 Facebook pages that link the company's national product lines with … Read the whole story
RETAIL
by Sarah Mahoney
New research from the National Retail Federation confirms that smartphones and tablets will play a major part in shoppers' holiday foraging, with 52.6% of … Read the whole story
RETAIL
by Sarah Mahoney
The TV spot is meant "to lift up working people," Tony Ambroza, Carhartt's VP/Marketing, tells "Marketing Daily." "Our research kept turning up, over and … Read the whole story
by Karl Greenberg
"When there are fewer steps, fewer barriers in the consumer pathway to purchase, there are fewer drop-offs," he says. "If you can make it … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Seventh Generation is emphasizing its natural ingredients with a sweepstakes that will send the winner to one of the growing regions where it derives … Read the whole story
FOOD
by Karlene Lukovitz
U.S. sales of salad and cooking oils, butter, margarine, mayonnaise and other fats had a compound annual growth rate of 3.1% between 2007 and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The effort seeks to boost the cachet of the eBay Motors brand, and connect with auto enthusiasts and others with short-form Web-based shows about … Read the whole story
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by OMMA Magazine Writers
It's that time of year when the editors of MEDIA and OMMA magazines invite nominations and submissions for their annual "Agency of the Year" … Read the whole story
COMMENTARY
by Joshua Black
At the core of any successful marketing campaign is the ability to create an emotional connection between the brand and the customer. Read the whole story