June 3 - 6, 2024
Monday, October 24, 2011
Top of The News
Judge Ellen Huvelle will listen to arguments in U.S. District Court in Washington, D.C., today over whether Sprint has a right to sue AT&T over its proposed acquisition of Deutsche … Read the whole story
RETAIL"We want to provide a great consumer experience and align with that opportunity through integrated branded environments across devices," Lynda Myszkowski, Senior Manager, Online … Read the whole story
- CONFERENCE
In his speech, "Mastering Brands and Driving Results,"ANA CEO Bob Liodice brought up the highly contentious June vote by ICANN to expand domain name … Read the whole story
FOODAfter 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc.'s Kettle Brand Potato Chips are getting star treatment with a major new … Read the whole story
- RESEARCH
As more marketers try to link themselves to do-good missions that resonate with consumers, the country's biggest causes are getting ready to open the … Read the whole story
PACKAGED GOODSDove is asking women "Who Inspired You?" in a promotion that is part of the Unilever-owned company's ongoing effort focusing on beauty as a … Read the whole story
AUTOMOTIVEKia has brought back NBA All-Star Blake Griffin, who was featured in the Kia Optima ad, where, during the 2011 NBA Sprite All-Star Slam … Read the whole story
- COMMENTARY
What matters most to consumers may surprise you. Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
Lan Trieu - Unilever International, Head of Marketing, Nutrition North America
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