Marketing Daily
Monday, October 24, 2011
  • Sets Up Custom Channels On Pandora

    "We want to provide a great consumer experience and align with that opportunity through integrated branded environments across devices," Lynda Myszkowski, Senior Manager, Online ... Read the whole story

  • Liodice Kicks Off ANA With Battle Cry Against ICANN

    In his speech, "Mastering Brands and Driving Results,"ANA CEO Bob Liodice brought up the highly contentious June vote by ICANN to expand domain name ... Read the whole story

  • Kettle Brand In First National TV Campaign

    After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc.'s Kettle Brand Potato Chips are getting star treatment with a major new ... Read the whole story

  • Study: 67% See Increase In Cause-Marketing In '12

    As more marketers try to link themselves to do-good missions that resonate with consumers, the country's biggest causes are getting ready to open the ... Read the whole story

  • Dove Asks Women: 'Who Inspired You?'

    Dove is asking women "Who Inspired You?" in a promotion that is part of the Unilever-owned company's ongoing effort focusing on beauty as a ... Read the whole story

  • Griffin Dunks Again For Kia, But This Time On Skates

    Kia has brought back NBA All-Star Blake Griffin, who was featured in the Kia Optima ad, where, during the 2011 NBA Sprite All-Star Slam ... Read the whole story

  • The Holidays Are Coming

    What matters most to consumers may surprise you. Read the whole story