Marketing Daily
Thursday, October 27, 2011
  • Tecate Stays In Ring, Thanks To Great Latino Boxers

    It makes sense to be in the sport for two reasons: boxing is huge among Hispanic sports fans and, second, Mexican and Puerto Rican … Read the whole story

  • It's Beginning To Look A Lot Like Christmas

    More than 90 days ago, you could purchase Christmas and Chanukah gift-wrap and greetings cards at major retailers. Read the whole story

  • CEA Sees Rosy Holiday Forecast For Industry

    U.S. consumers plan to spend an average of $246 on electronics gifts, an increase of 6% over the previous year, and the highest level … Read the whole story

  • Beyond The Click

    Why New Metrics mean better ads. Read the whole story

  • Nutrition Label: Most See It, Few Read It Thoroughly

    With all of the controversy currently surrounding new front-of-package nutrition labeling systems, a new study that sheds light on how consumers use the long-existing … Read the whole story

  • Tech Companies Lead In Online Media Value

    Google took first place for having the highest overall Impact Media Value, which General Sentiment pegged at $917 million. Second place went to Apple, … Read the whole story

  • Study: Consumers Humming Toward Holidays

    New consumer insights from Deloitte indicate that while shoppers aren't about to break out in a holiday shopping frenzy in the next few weeks, … Read the whole story