Marketing Daily
Friday, October 28, 2011
  • Kraft Brands Go All Out For Halloween

    Jell-O, for example, is giving new meaning to the term "brain food." Through Oct. 31, the brand is offering a free Jell-O Halloween Brain ... Read the whole story

  • Macy's Dives Into Blogging Business

    Looks like Macy's , which has steadily been expanding its digital offerings in recent months, is in the blogging business, too. Its mBLOG will ... Read the whole story

  • KitchenAid Is Tops In Appliance Category Ranking

    "Sometimes the obvious [approach] is the best," Peter Daboll, CEO of Ace Metrix, tells Marketing Daily. "It's hard to do simple well, and that's ... Read the whole story

  • GfK To Marketers: Enjoy Loyalty While You Can

    The study concludes that brand loyalty soon won't matter all that much in the auto sector because younger consumers are more brand conscious of ... Read the whole story

  • Pennzoil Pulls Out The Piston For Ultra

    Plans are to lend some glow to its whole lineup of motor oils with the premium product, but also tout Ultra as the only ... Read the whole story

  • Future Of Digital Marketing: 3-Screen Strategy

    How can marketers effectively reach this educated and affluent demographic and make three screens work for them? Read the whole story

  • Red Goes White, But What About Green?

    It may still be October, but one brand is already dreaming of a white Christmas. Read the whole story