Top of The News
by Thom Forbes
Ostensibly, there are no draws in basketball. No matter how many overtimes need to be played, someone comes out a winner. But with the National Basketball Association putting a "take … Read the whole story
AUTOMOTIVE
by Karl Greenberg
In a first for Ford and perhaps a first for the industry, the Dearborn, Mich.-based automaker will introduce a new vehicle through a social … Read the whole story
RETAIL
by Sarah Mahoney
Okay -- the 89 million Americans who plan to shop at a local retailer the Saturday after Thanksgiving are petite potatoes compared to the … Read the whole story
RESTAURANTS
by Karlene Lukovitz
How are restaurant chefs planning to surprise and delight diners next year? Many of the leading trends are unusual twists on old favorites, or … Read the whole story
PACKAGED GOODS
by Tanya Gazdik
Overall, pet food buyers are not satisfied with their purchases, according to the American Customer Satisfaction Index. Customer satisfaction in the category slips for … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Honda and sibling Acura are poking fun at holiday convention and extravagance, respectively, in their year-end campaigns, which offer up incentives and deals to … Read the whole story
ELECTRONICS
by Aaron Baar
"There's money being left on the table," Rubin tells Marketing Daily. "Retailers have an opportunity to make up revenue from these accessories. There's a … Read the whole story
RETAIL
by Sarah Mahoney
Not hardly. Expect to see more of it: It seems to work. A new study from YouGov BrandIndex reports that the creep is so … Read the whole story
COMMENTARY
by Patrick Albano
When Citi Field opened in New York, it represented new hope for New York Mets fans and new marketing opportunities for sponsors. Read the whole story
COMMENTARY
by Laura Patterson
What is meant by analytics, what do we need to be successful with analytics, and how can Marketing use analytics? Read the whole story