Marketing Daily
Wednesday, November 23, 2011
  • Halls' Out-of-home Campaign Uses NFC Technology

    A product-launch campaign for the Halls cough drops brand is the first out-of-home effort to employ near field communications (NFC), according to Kraft Foods. … Read the whole story

  • Understand, Improve Customer Engagement

    Got engagement? You'd better hope so. If not, consider this three-step process. Read the whole story

  • Online Spending Up 14% So Far; Women Rule

    A new study just out from Boston Consulting Group reports that 98% of American women it surveyed are using the Internet, 80% of them … Read the whole story

  • Las Vegas Tourism Market Expanding

    The near-iconic phrase "what happens in Vegas...." must be resonating with consumers because the Las Vegas tourism industry is showing signs of a steady … Read the whole story

  • Toyota Goes Epicurean For Prius V

    Toyota is partnering with American Express Publishing, and its Food & Wine lifestyle publication to promote its new Prius v car through integration with … Read the whole story

  • EBay Intros 'Couch Commerce' For Holiday

    Buoyed by reams of data (including some from its PayPal subsidiary), the online marketplace is expecting a shift in the way people will do … Read the whole story

  • Tommy Hilfiger Launches Holiday House Par-tay

    "The Hilfigers" are a diverse "family" of Americans living in a mansion, with trendy threads and a Millennial demographic, save for the fashionable patriarchs, … Read the whole story

  • PUMA Unveils Pumagility Brand

    The German shoe company says the launch is the largest investment it has made in the U.S. this year, and that the new sneaker … Read the whole story

  • Canadian Tourism Panel Launches Website, Mobile App

    The Canadian Tourism Commission is launching a new user-generated content travel website and mobile app, "Explore Canada Like a Local." Read the whole story

  • Want To Reach Mobile Users? Try Their Inbox

    Sales calls on a smartphone are unheard of. Texting is reserved for friends and family. Apps only reach select audiences. Social media is fine … Read the whole story