Top of The News
by Thom Forbes
We've all read the stories about how long it took Major League Baseball to recover fully (and more) from its strike of 1994; if all goes according to plan and … Read the whole story
RETAIL
by Sarah Mahoney
The new digital program gives cardmembers a surprise each time they shop at a participating online retailer and spend at least $25, with holiday … Read the whole story
TELECOM
by Aaron Baar
'Tis the season for cases for gifts. And though many will rely on their own negotiating (or nagging) skills to get the gift they … Read the whole story
COMMENTARY
by Scott Marden
The holidays are fast approaching; as the number of shopping days dwindles, uncertainty of how retailers will fare is on the rise. Who will … Read the whole story
ELECTRONICS
by Karl Greenberg
Appliance maker Hamilton Beach is launching three new household products-a new line of irons, a new coffeemaker, and an updated cooker-with a new ad … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Studies have shown that BPA mimics the action of female reproductive hormones and may be linked to diabetes, cardiovascular disease, obesity and other health … Read the whole story
RETAIL
by Sarah Mahoney
With brick-and-mortar retailers still sweeping up the stampede dust and pepper spray from Black Friday, online retailers are sorting through their own deluge: E-commerce … Read the whole story
RESEARCH
by Karl Greenberg
The 1% may over-index for strict Freudian analysis, but they are probably spending less of the 50-minute hour these days wringing their hands over … Read the whole story
FOOD
by Steve Smith
Kikkoman is using in-store calls to action tied to simple SMS mobile connections to connect with home chefs. The soy sauce maker is promoting … Read the whole story
COMMENTARY
by
As marketers, Conversation is what we crave. Moving past a broadcast message and into a conversation means you've achieved at least the first part … Read the whole story