Top of The News
by Thom Forbes
Google is testing a service that would compete with Amazon.com by allowing consumers to order goods from local stores and the branches of national retailers (Macy's, Gap and Office Max, … Read the whole story
RESTAURANTS
by Karlene Lukovitz
Burger King's new kids' meals and fries initiatives and pumped-up marketing are going to be particularly critical for the chain, if one analyst's assessment … Read the whole story
COMMENTARY
by Chris Chariton
Because your target audience and customers use a variety of online sources to seek out services, products and information. Read the whole story
RETAIL
by Sarah Mahoney
Luxury department stores, led by Saks and Nordstrom, had strong months. But overall, same-store sales slowed to 3.3% growth in November, reports Kantar Retail. … Read the whole story
COMMENTARY
by Kathy Oneto
What marketers can learn about three generations of women and how to speak to their motivations. Read the whole story
FINANCIAL SERVICES
by Aaron Baar
The credit card and financial services company has partnered with social game developer Zynga to launch the first-ever brand-sponsored extension of FarmVille. The new … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Automakers are bullish going into the home stretch as Black Friday helped automakers post big sales last month. Hyundai and Kia posted record months, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
And overall consumer satisfaction with the new-vehicle sales process has improved versus last year, per the survey-based study, whose raw data was garnered from … Read the whole story
TOURISM
by Tanya Gazdik
In this case study, the New Orleans Travel Marketing Corp. enlisted the help of two firms to evaluate several online ad campaigns. The data … Read the whole story