Marketing Daily
Friday, December 2, 2011
  • Is Wendy's Poised To Overtake BK As #2 QSR?

    Burger King's new kids' meals and fries initiatives and pumped-up marketing are going to be particularly critical for the chain, if one analyst's assessment … Read the whole story

  • You Need More Than A Great Site In '12

    Because your target audience and customers use a variety of online sources to seek out services, products and information. Read the whole story

  • Despite Booming Black Friday, November Sales Soft

    Luxury department stores, led by Saks and Nordstrom, had strong months. But overall, same-store sales slowed to 3.3% growth in November, reports Kantar Retail. … Read the whole story

  • Today's Women: Power, Yet Expectations

    What marketers can learn about three generations of women and how to speak to their motivations. Read the whole story

  • Discover Walks In FarmVille's Winter Wonderland

    The credit card and financial services company has partnered with social game developer Zynga to launch the first-ever brand-sponsored extension of FarmVille. The new … Read the whole story

  • Industry Rolls Big In November

    Automakers are bullish going into the home stretch as Black Friday helped automakers post big sales last month. Hyundai and Kia posted record months, … Read the whole story

  • J.D. Power: Lexus, Mini Dealers Rock

    And overall consumer satisfaction with the new-vehicle sales process has improved versus last year, per the survey-based study, whose raw data was garnered from … Read the whole story

  • Case Study: New Orleans Gets Huge Lift With Online Ads

    In this case study, the New Orleans Travel Marketing Corp. enlisted the help of two firms to evaluate several online ad campaigns. The data … Read the whole story