Top of The News
by Thom Forbes
While musing over the richness of human languages recently, I got to wondering how long it would be until we were all basically speaking the same tongue, and what it … Read the whole story
BEVERAGES
by Karlene Lukovitz
A new "Pepsi MAX for Life" video contest will reward two winners with just that: lifetime supplies of the soft drink. The brand describes … Read the whole story
RETAIL
by Sarah Mahoney
A massive new survey from IBM reveals that consumers really aren't all that concerned about online privacy, as long as it's clear there is … Read the whole story
PACKAGED GOODS
by Karl Greenberg
P&G says it plans also to raise $5 million to help establish and sustain youth sports programs around the world via a portion of … Read the whole story
ELECTRONICS
by Aaron Baar
Men may (want to) control the remote, but women are the key to the connected home. According to research from Parks Associates, women are … Read the whole story
AIRLINES
by Tanya Gazdik
"Our investment and commitment in the LGBT community has created loyalty to American Airlines for over the past 20 years," Adib Abrahim, American Airlines … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Audi is launching its first big campaign in years for its quattro all-wheel-drive system. The advertising and marketing campaign, with the tagline "the legendary … Read the whole story
COMMENTARY
by Mark Eisen, Jacquelyn A. Ottman
Brand owners need to develop a strategy in 2012. Read the whole story