Top of The News
by Thom Forbes
New Yorkers sometimes speak with more passion than logic but that often gets them right to the heart of the matter. So it was yesterday with a woman disembarking from … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Volkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed … Read the whole story
RETAIL
by Sarah Mahoney
Doug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker has been in the Super Bowl for the past five years, but what's different this time is Hyundai's creative tone, which is … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
The big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"A lot has been changing in health care, especially as employers, providers and especially consumers take control of their health care," Belinda Lang tells … Read the whole story
COMMENTARY
by Martin Bishop
Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of … Read the whole story