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New Yorkers sometimes speak with more passion than logic but that often gets them right to the heart of the matter. So it was yesterday with a woman disembarking from … Read the whole story
AUTOMOTIVEVolkswagen is launching an iPad app called "Golf R Drivers Forever," touting the most powerful out-of-the-box car it makes. The app's launch is timed … Read the whole story
RETAILDoug Garnett, CEO of Atomic Direct, the company behind such products as Lowe's bestselling Kobalt brand Multi-Drive Wrench, tells Marketing Daily why the format … Read the whole story
AUTOMOTIVEThe automaker has been in the Super Bowl for the past five years, but what's different this time is Hyundai's creative tone, which is … Read the whole story
FINANCIAL SERVICESThe big buy is part of a multi-dimensional marketing campaign that includes a website featuring out-takes of the 30-second TV spot and a sweepstakes. Read the whole story
FINANCIAL SERVICES"A lot has been changing in health care, especially as employers, providers and especially consumers take control of their health care," Belinda Lang tells … Read the whole story
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Some years ago, I hosted a blind tasting beer party where everyone voted for their favorite and least favorite beers from a collection of … Read the whole story
