Top of The News
by Thom Forbes
It took a whistleblower lawsuit and the deaths of five patients but all of a sudden everyone with a constituency seems to be outraged by the 1-800 -GET-THIN freeway billboards, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The mileage it gets from the game-day juggernaut comprising ads before the game, four ads in the game, and two after may well come … Read the whole story
ELECTRONICS
by Aaron Baar
"I was floored," Janet Eden-Harris, chief marketing officer at Market Force Information, which conducted the survey in January 2012, tells "Marketing Daily." "It was … Read the whole story
BEVERAGES
by Karlene Lukovitz
The big news is that the bears will be reacting to the game's events (and the commercials) in real time via a live-stream running … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Contrary to the widely held belief that banks have hit an all-time low in their approval ratings, more than half of consumers surveyed by … Read the whole story
RETAIL
by Sarah Mahoney
Whether the New England Patriots or the New York Giants come away from the Super Bowl with the trophy, the real winner of the … Read the whole story
SPORTS
by Karl Greenberg
Ads to air during CBS' coverage of the Farmer's Insurance Open promote the company's line with stunts in Las Vegas meant to spotlight the … Read the whole story
COMMENTARY
by Adrian Kinderis
Beginning this month, a core component of Internet infrastructure will undergo a dramatic change that will provide marketers with a unique method of making … Read the whole story
COMMENTARY
by Nina Lentini, Staff Writer
Each Friday, a roundup of the most recent Super Bowl-related stories, right here! Read the whole story