Marketing Daily
Monday, January 30, 2012
  • Hyundai To Entertain In Super Bowl

    A 60-second spot in the ad pod shoe-horned right before kickoff, the company is doing a slightly more offbeat approach to what it did … Read the whole story

  • Calling All Lovebirds: Tiffany Corrals User Photos

    As the nation's jewelers gear up for Valentine's Day, Tiffany is encouraging even lovers with empty pockets to join the action, expanding its What … Read the whole story

  • Ball Park: Men 'Easier Fed Than Understood'

    The campaign spans TV, print, digital, social media, in-store activations and public relations. The brand's site and Facebook page (which currently has about 138,000 … Read the whole story

  • J.D. Power: What Drives Auto Avoidance

    "For some brands, namely those that have created marked improvements in their quality and reliability in recent years, it's even more vital to tell … Read the whole story

  • Pantene Signs 11 Well-tressed Olympians

    In the U.S., TV and print ads will rely heavily on swimmer Natalie Coughlin, an 11-time Olympic medalist. P&G says she is the first … Read the whole story

  • Glee's Lea Michele Stars In Candie's Ads

    Glee actress and singer Lea Michele will appear in Candie's, "Only at Kohl's" Spring 2012 multi-media marketing campaign. Read the whole story

  • John Hancock Continues Boston Marathon Support

    John Hancock Financial has been running a marketing marathon of its own, with the company entering its 27th year as a principal sponsor of … Read the whole story

  • Countdown To The Super Bowl

    Polar bears. They're just like us. They occasionally lose their footing on ice. Find out how this bear landed on his belly in today's … Read the whole story

  • Targeting Is Not A KPI

    Within the digital media ecosystem we're hearing more and more about two things -- data and social. In a world of both, the key … Read the whole story