A 60-second spot in the ad pod shoe-horned right before kickoff, the company is doing a slightly more offbeat approach to what it did … Read the whole story

As the nation's jewelers gear up for Valentine's Day, Tiffany is encouraging even lovers with empty pockets to join the action, expanding its What … Read the whole story

The campaign spans TV, print, digital, social media, in-store activations and public relations. The brand's site and Facebook page (which currently has about 138,000 … Read the whole story

"For some brands, namely those that have created marked improvements in their quality and reliability in recent years, it's even more vital to tell … Read the whole story

In the U.S., TV and print ads will rely heavily on swimmer Natalie Coughlin, an 11-time Olympic medalist. P&G says she is the first … Read the whole story

Glee actress and singer Lea Michele will appear in Candie's, "Only at Kohl's" Spring 2012 multi-media marketing campaign. Read the whole story

John Hancock Financial has been running a marketing marathon of its own, with the company entering its 27th year as a principal sponsor of … Read the whole story

Polar bears. They're just like us. They occasionally lose their footing on ice. Find out how this bear landed on his belly in today's … Read the whole story