Top of The News
by Thom Forbes
Store brands are coming after brand marketers' Boar's Head meat and Idaho potatoes: the inferred promise of higher quality. Hannah Karp has a fact- and anecdote-rich piece about the accelerating … Read the whole story
RESEARCH
by Karlene Lukovitz
Which new 2011 products were considered best by the consumers who use them? Each year, "Better Homes and Gardens" and market research firm Spark … Read the whole story
RESEARCH
by Karl Greenberg
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digital respondents by Ipsos MediaCT, found that digital Hispanics now spend 42% of … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Century 21 Real Estate has released three teaser videos for its debut Super Bowl commercial. Available on the Parsippany, N.J.-based company's Facebook page, each … Read the whole story
ELECTRONICS
by Aaron Baar
Yes -- consumers used their cell- and smartphones to help them make decisions when it came to holiday purchases, but good, old-fashioned phone communications … Read the whole story
SPORTS
by Karl Greenberg
NASCAR will assume operational control next year of all of its interactive, digital and social media rights including technical operations and infrastructure of all … Read the whole story
by Nina Lentini
WWJHD. What would John Hughes do? Bueller's back, in an ad for Honda CR-V. Check it out in today's Super Bowl edition of "Out … Read the whole story
COMMENTARY
by David Dowhan
When it comes to targeting ads to consumers on the Internet, the "Answer" is marketers' own data. Read the whole story