Top of The News
by Thom Forbes
All the pre-Super Bowl hype this year was about how all the pre-game hype for Chrysler's two-minute Eminem spot last year was leading marketers to leak their spots early on … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The program has an auto show focus that gives people a chance to test drive the hatchback virtually, before it goes on sale, and … Read the whole story
COMMENTARY
by Paul Schrimpf
The company has launched a major rebranding effort with a full overhaul of its merchandising strategy, and Forbes is already touting it as the … Read the whole story
RESEARCH
by Aaron Baar
According to Integer Group and M/A/R/C Research, 52% of shoppers ages 50-54 are purchasing health and beauty products online, while 29% have bought food … Read the whole story
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by The Editor
Top 10 DMAs in which reside adults who agree with the statement, “On my vacations, I prefer traveling to places I’ve never been”: 1 … Read the whole story
TRAVEL
by Tanya Gazdik
JetBlue has been the official airline of the Boston Red Sox since 2008. Last year, the airline announced an eight-year extension as the team's … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Jeremy Anwyl, president of Edmunds.com, says that while Chicago is not one of the top global shows for media and buzz like Detroit or … Read the whole story
RESEARCH
by Steve McClellan
A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The … Read the whole story